The women of a remote village have to trek up a steep hill to fetch water from the spring. With the support of her husband, Sami (Saleh Bakri, The Band's Visit), beautiful young Leila (Hafsia Herzi, The Secret of the Grain) suggests they all go on strike. No more hugs! No more sex! A love strike until the men pipe water to the village. The men's amused disdain turns to dismay then despair as the women's apparently hopeless cause gathers support, making the village a laughing stock. Tensions within the family also escalate when Sami's mother, Fatima (Hiam Abbass, The Lemon Tree), refuses to join in the love stike, and tries to convince her son to remarry. When national newspaper journalist Sofiane arrives, the men of the village fear even greater humiliation. But Sofiane hasn't come to report on the strike. He wants to win back his first love, Leila.